The Kindness Charm Story

​                 Charmers at work  

A group of women in Sedona have been focused on a special approach to kindness for many years.  The women have been making "Kindness" charms out of broken, recycled and surplus donated jewelry and dispersing them, not only around Sedona, but across the nation and world wide. 

Each Charm had a tag that says  "Take me home and spread kindness". To date the women have distributed over 6,000 charms to every state in the US and over 54 countries, in the hope that they are found by someone that needs to be reminded that they are loved.

​This effort is carried out anonymously. Charms appear laying under a bench, hanging from a branch, draped over a rock or on some other object where they will eventually be found.  The goal is simply to encourage acts of kindness, large and small, both in Sedona and around the world. 

​Our sincere hope is that your charm finds you and inspires you to spread kindness in many ways.​ 

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Our Inspiration
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The original idea came from a woman we read about, who lost her son Ben. His mother, Jeannette Maré, began fashioning bells as a therapy at first and then as a tribute. Twice a year they are hung around Tucson, with a note inviting those who find them to take them and let them serve as a reminder to spread kindness. It was kindness, after all - simple, everyday acts of human kindness - that had helped Maré through the hardest days after Ben died. Read more: http://www.BensBells.org

Charms Placed and Found

Read Inspiring Heartfelt Stories
​of Charms Found

Heartfelt Responses

ALMA DE SEDONA PROVIDES
​A NEW CHARMING DEN​

When the Kindness Charmers outgrew their current space we sent out a plea for help.  We didn’t want to turn away Charmers and we also needed space to leave our donated materials.  Lori Reinhold, Manager of Alma de Sedona, stepped up without hesitation to provide us with a new “Den”.  It’s the perfect location with seating for 20+, and lush views out every window.  Lori sealed the deal baking us an awesome blueberry cake!  After seeing the unique guest rooms, pool, gardens and pond…we can’t wait to return next month; and we now know where to suggest out-of-towners stay. Thank you also to Laurie Dawe who has been our Den Mother for the past four years, graciously sharing her home with us. Visit Alma de Sedona online. Alma de Sedona Website.

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Here is how you can help!

By clicking on the link below you can learn how you can help SedonaKind in our misson to spread kindness locally and around the world by donating old costume jewelry and other materials to make charms or by making a tax deductible donation through our partner Cornicopia Community Advocates. Simply click on the button below. 

I would Like To Help Spread Kindness